A logo is the graphic symbol that represents a person, company or organization.When you’re looking to build a strong business or organization, a solid logo and branding design is a must.A well-designed logo can can create loyal followers through simplicity and memorability.
What makes a good logo?
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.
An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
An effective logo should be timeless
An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.
How you position the logo should be appropriate for its intended purpose It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service
Different types of Logo Design.
Symbol or Icon
This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Most companies that use this type of logo will have a very simple main logo, but may choose to create additional alternative versions that appear a little more flashy. The human mind can easily remember a simple form much easier than a complex one. It’s best to use a simple symbol or icon if you plan on building a large business. You probably recognize symbol logos like Apple and Mercedes-Benz.
These are uniquely styled text logos that spell out the company or brand name. Many times, custom fonts are created specifically for brands to use across all their marketing and branding collateral. Some examples include Facebook, Disney and Sony.
Letter marks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter. Some companies and organizations that use letter marks include Hewlett-Packard, Chanel and General Electric.
These logos combine a word mark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. Example Hawaiian Airlines, Adidas and Sprint
An emblem logo encases the company name within the design. Some examples include Starbucks, the NFL and Harley-Davidson Motorcycles.
Logo Design process
Conduct a questionnaire or interview with the client to get the design brief.
Conduct research focused on the industry itself, its history, and its competitors.
Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
Sketching and conceptualizing
Develop the logo concepts around the brief and research.
Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.
Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.