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Online Marketing Services
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO provided by Swaragh helps a website’s organic search ranking to lead in SERPs by increasing the website content’s relevance to search terms in search engines like Google, MSN, Yahoo, Bing, etc.
We have the best team of SEO professionals who
- Meticulously analyse all the requirements of our clients.
- Develop keywords and phrases.
- Create Customised Campaigns.
- Help convert visitors into business clients.
Social Media Optimization (SMO)
SMO is similar to search engine optimization where the goal is not just to generate traffic but also awareness for a website. In general, it can be construed that social media optimization refers to optimizing a website and its content in a manner to expand its wings by linking it into those social media and networking sites.
Social media optimization can actually be termed as Viral Marketing or viral seeding, where word of mouth is the prime of the activity the resultant of which is the use of networking in social bookmarking, video and photo sharing websites.
Swaragh strongly recommends websites to be linked to Social Media sites that allow businesses to not only grow but also give an online following and presence.
Online Reputation Management (ORM)
Reputation management can be described as the understanding or influencing factor of an individual's or business's reputation.
Features & Benefits of ORM as provided by Swaragh ensures:
- Astroturfing review of sites.
- Review of contents which could be damaging.
- Pushing down negative search results.
- Censoring negative complaints.
- Response to customer complaints.
- Online feedback for product development and early warning signals to Reputation problems.
Online Advertisement Campaign (OAC)
Online advertising which is popularly known as Internet advertising includes email marketing, search engine marketing, social media marketing (through Facebook, Linked in, Twitter, Google+, Pinterest, etc.), many types of display advertising (including web banner advertising), and mobile advertising which helps create right communication and build relationships with prospects, gather important data, and boost Marketing Research on Investment (MROI). Thus,
- Increase a website’s visibility in search engine results pages (SERPs).
- Make a website’s listing more prominent for topical keywords.
- Boost traffic influx.
- Create a customized Social Media page.
- Create Ad campaigns.
- Post frequent updates.
A blog is a discussion or informational site, consisting of discrete entries ("posts") which are put on display in reverse chronological order.
Swaragh helps clients to manage their Blogs by
- Writing articles.
- Posting business related information.
- Increasing the Site’s visibility.
- Improve the way the blog is received by the search engines.
- Communicate effectively with target audience.
- Facilitate higher hits to your Website.
Pay per click (PPC)
Pay Per Click (PPC) is one of the best online mode of advertising which is sponsored and used on a wide range of search engine sites and websites. It shall amount to be "Pay per Click, where the advertiser pays only when a web user clicks on their ads.
PPC is a very cost-effective means to get the Website noticed by their target audience while other Internet marketing strategies are gradually helping the site achieve the natural ranking potential and standing.
Advantages of taking PPC services from Swaragh Technologies:
- Placing and positioning of the ad is made advantageous for the advertiser and their site.
- The rates and charges for PPC ads would be decided on the popularity of the keyword or phrase and the budget.
- Advertisers not only get noticed by their target audience but are charged only for the number of times their ads are clicked.
- Pay per click ads are made as effective as any other type of advertising.
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